Review Agenda Item
Meeting Date: 6/15/2018 - 6:00 AM
Category: Communications
Type: Info
Subject: Communications Strategic Plan 2018-2020
ACPS 2025 Strategic Plan Goal:
Objective 2.5 Media and Public Outreach
ACPS will use a wide variety of media to reach out to the community on issues of importance to the people of Alexandria. (ACYMP 4.2.1)
Policy: KBC - Media Relations
Funding Source or Fiscal Impact (where applicable)
File Attachment:
180615_Board_Brief_Memo_Communications Strategic_Plan.pdf
180615_Communications_Strategic_Plan_ 2018-2020.pdf
Agenda Item Summary: The work of the Office of Communications is guided by a Communications Strategic Plan that steers and directs the work of the office. It is closely tied to the goals of the ACPS 2020 Strategic Plan and is focused on implementing the goals of ACPS 2020, with particular emphasis on creating a positive public image for ACPS.
The previous two-year plan, Communications Strategic Plan 2016-2018, will be largely completed by June 30, 2018. The Communications Strategic Plan 2018-2020 will replace it as the guiding document for communications work from July 1, 2018.
Background:
Recommendation: The Superintendent recommends that the School Board review the Communications Strategic Plan 2018-2020.
Approvals:
Recommended By:
Signed By:
Lois Berlin -